Project: Hotel Branding
Client: The Rockwell Hotel

Branding concept: Inspired by the opulent wallpaper used throughout the hotel. I used the 'R' from Rockwell and rotated it 360 degrees to create spirographic shapes.

Then developed this further by using different typefaces to create a new form and relating it directly to a piece of collateral. For example, the drinks menu shows a spirographic jelly fish, the food menu a peice of brocholli.

www.therockwell.com