The Rockwell Hotel
Inspired by the opulent wallpaper used throughout the hotel. I used the 'R' from
Rockwell and rotated it 360 degrees to create spirographic shapes.
Then developed this further by using different typefaces to create a
new form and relating it directly to a piece of collateral. For example,
the drinks menu shows a spirographic jelly fish, the food menu a peice of brocholli.